Going by the bridal options at most Indian designer stores, you’d think plus-size women don’t have weddings. But thanks to vocal consumers, change is on its way, finds shreemiverma. UntyingTheKnot CelebrateYou NewIssue
Encouraged by a prominent fashion campaign’s inclusion of a curvy model in high-end bridal couture — a segment that is usually showcased on those who can fit into unrealistically sized designer samples —This year on International Women’s Day, fashion designer Sabyasachi Mukherjee posted two pictures on his Instagram account.
The wave of international fashion, which flooded our market and the movies, came after liberalisation in the ’90s. Brands became cool in India; as ‘cool’ as the necklace Shah Rukh Khan tragically wore inThe aspirations of the Indian middle class increased, and so did their need to be validated by luxury brands and popular designers. People saved up to buy Louis Vuitton for that famed LV logo emblazoned on the products.
“I won’t blatantly tell her to lose weight, but you have enough time and you can work on yourself. It is pretty easy to lose a couple of inches if you want to.”“Long blouses, more flared lehngas and not fitted because fitted won’t really work when you’re a little big. No deep necks for them, maybe more higher.”
But can all designers do this? Pawandeep Thukral Desa, whose label, PWN Clothing, creates custom-made designer outfits for women and children, told me that “Indian women are primarily curvy. We genetically have bigger hips and breasts. But every PR person has told me to feature only thin girls. Fashion has aspirational value, we sell a fantasy. Lots of girls who come under the plus-size category, sadly, have body image issues.
Rashmi Daryanani, the strategy head of branded content at MissMalini, is going to be married soon. She isn’t a plus-size girl, in fact, Daryanani could carry off most outfits you’d find in a store. Despite that, her experience has not been ideal. She recounts, “Every bride-to-be wants to look at herself in the mirror and feel incredible — but that’s really hard to do when, day after day, you’re just trying to squeeze yourself into outfits that don’t seem designed to fit a normal human body.
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