Aquazzura is marking its 10th anniversary this year and founder Edgardo Osorio still marvels at the milestone.
Osorio was only a teenager when he started interning and he worked for a decade in the industry before launching Aquazzura. “I had time to plant my feet on the ground and develop my experience and the right contacts with manufacturers, suppliers and artisans before going on my own,” Osorio explained. “This is a business you can’t improvise, experience is so important, never suggest otherwise.”
The anniversary is not a moment to look back, though, as Osorio is busy extending the Aquazzura product offer. After presentingOsorio is introducing the Tequila clutch to mark the brand’s birthday, flanking the Tequila sandal, and he will unveil a full-fledged handbag collection to retailers in July. This will be launched in the first quarter of next year.
In September, Aquazzura will also launch its first menswear shoe collection in the first quarter of next year. It will have “a real focus on comfort, for a smart casual collection, offering an alternative to sneakers,” said the designer, who admitted he is also eyeing eyewear, fragrances and cosmetics.
France Dernières Nouvelles, France Actualités
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