The article examines the strategies of early adopter companies using Apple's Vision Pro and the potential of spatial computing. It also discusses the barriers to entry and skepticism surrounding the device.
The Apple Vision Pro marks the biggest experiment yet in the field of “ spatial computing ,” which its boosters argue has the potential to be the next era of tech — a shift on par with the emergence of mobile computing. But what are early adopter companies really doing with Apple ’s new hardware, and what do they hope to get out of these investments? The piece examines efforts from Lowe’s, e.l.f. Cosmetics, Hanifa, and the PGA Tour to understand these companies’ strategies.
And while there are certainly benefits to being an early adopter, there are also barriers to entry, including expertise, competition, visibility on what is now a relatively small platform, and platform lock-in.. From skeptics, the arrival of Apple’s new device — priced at $3,500 — has been met with questions of, “Who is this for?” and “What’s the point of it?”Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resum
Apple Vision Pro Spatial Computing Early Adopter Strategies Barriers To Entry Skepticism
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