Apple is committed to hitting theaters with its TV Plus original productions thanks to a $1 billion plan per year.
Apple is committed to hitting theaters with its original productions thanks to a $1 billion budget per year for theatrical movie releases. According to people familiar with the company’s plans heard by, the company wants to “raise its profile in Hollywood and lure subscribers to its streaming service.”
Unnamed sources have stated that Apple has initiated discussions with movie studios to collaborate on the release of a number of titles in cinemas during this year, as well as a collection of additional films in the future.
Another benefit of this change could be Apple getting more chances to win awards. The Oscars, for example, typically require films to have had a theatrical run of at least seven consecutive days. This plan is similar to what Amazon has in mind, which also announced it would spend $1 billion per year on theatrical movies.
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