The analysts cited the looming December 15 deadline that could see more tariffs imposed on Apple products as part of the ongoing U.S.-China trade war.
Chinese customers in an Apple store on Jan. 3, 2019, in Beijing, one day after Apple preannounced weak quarterly results that it attributed primarily to a sales slowdown in China.Chinese consumers are cooling on the iPhone, according to a new report by Credit Suisse analysts.
iPhone shipments in China dropped 35.4% in November compared to the same time last year, the analysts wrote in a note Thursday, despite a slight increase in the Chinese smartphone market at the same time. The analysts said Chinese iPhone sales declined 10.3% year-over-year in October, making this the second straight month of double-digit precentage drops.
Since the launch of the iPhone 11 family, total shipments in China are down 7.4% compared to last year, the analysts said, adding that "we estimate China iPhone revenue fell by >17.5% y/y over the past three months .""Our base case continues to factor in a favorable resolution ; however, we think Apple would have a difficult time pushing through tariff-related price increases to U.S. consumers without a commensurate impact on demand.
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