Apple says consumers and advertisers spent more than $500 billion through apps last year

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Apple says consumers and advertisers spent more than $500 billion through apps last year
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The study from Analysis Group comes a week before WWDC, Apple's annual conference where it tries to persuade software developers to build apps for its platforms.

Apple announced on Monday that its App Store facilitated over half of a trillion dollars in billings and sales .It includes both transactions that Apple handles, like paid apps, as well as purchases and other economic activity that happened through apps in which Apple is not involved in the transaction, such as Uber rides.

Tim Cook, chief executive officer of Apple, at the 2019 DreamForce conference in San Francisco, California, U.S., on Nov. 19, 2019.announced on Monday that its App Store facilitated an estimated $519 billion in billings and sales in 2019, according to a new study commissioned by the company. The study from Analysis Group includes both transactions that Apple handles, such as paid apps and in-app purchases, as well as purchases and other economic activity that happened through iPhone and iPad apps where Apple wasn't directly involved, such as sales of ads in apps.

It includes sales from online retailer apps like Target and Best Buy, travel booked through apps like Expedia and United, and rides hailed through Lyft and Uber. The estimate doesn't include revenue from Apple's own app subscriptions, such as Apple Music., when it reveals the latest versions of its operating systems and persuades software makers to adopt the newest features and continue to support Apple platforms.

Apple also frequently cites the App Store's importance to the economy in response to political pressure on topics such as antitrust.

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