Apple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter's marquee product.
Apple CEO Tim Cook waves as he walks to the stage during an announcement of new products on the Apple campus Tuesday, Sept. 12, 2023, in Cupertino, Calif. Apple on Tuesday unveiled its next generation of iPhones -- a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model.
Investors apparently were not impressed with what Apple rolled out Tuesday. The company's shares were down by nearly 2 per cent during afternoon trading.As has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren't making any major leaps in technology. But Apple added enough new bells and whistles to the top-of-the line model -- the iPhone 15 Pro Max -- to boost its price by US$100, or 9 per cent, from last year's version to US$1,200.
Apple is being forced to phase out the Lightning port cables it rolled out in 2012 because of a mandate that European regulators plan to impose in 2024. The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen that Apple calls its "Dynamic Island" for app notifications -- a look that was introduced with last year's Pro and Pro Max devices. The basic models are also getting a faster chip used in last year's Pro and Pro Max models, while the next generation of the premium iPhone 15s will run on an even more advanced processor.
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