The 'clear star' of BlackFriday...?
Demand for Apple’s new AirPods is surging ahead of Black Friday sales and the wireless earbuds could see shortages heading into the holiday season, according to Wedbush Securities analyst Daniel Ives.
Ives estimated Apple was on track to sell more than 65 million AirPods units this year and could potentially hit 90 million unit sales in 2020. Ives said the new product would be “a clear star of Black and holiday season,” and pointed out that Amazon has slashed prices on older AirPods. He maintained an outperform rating on the stock with a target price of $325 — the most bullish on Wall Street — based on the roaring success of the wireless devices.
He added that production was steadily being ramped up and he expected Apple to meet “nearly all of its orders” approaching the holiday period.
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