Apple’s iPhone sales plummeted 19% in March quarter, per Counterpoint data
According to Counterpoint Research, Apple’s iPhone sales in China plummeted by 19% during the March quarter, marking the device's poorest performance in the region since the onset of Covid around 2020.) dropping to third place in the competitive Chinese market, aligning closely with Huawei Technologies. Despite the overall market growing by about 1.5%, local brands such as Honor Device and Xiaomi Corp. were the primary drivers of this growth.
In stark contrast, Huawei's sales surged by nearly 70%, highlighting its strong recovery in the premium smartphone segment—a market segment that Apple once dominated. Counterpoint had initially estimated a steeper 24% drop in iPhone sales in China for the first six weeks of 2024. “Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said analysts.
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