“We would be shocked if Apple is not aggressively involved in this potential deal process,” one analyst said. Acquiring Peloton would 'catalyze the company’s aggressive health and fitness initiatives over the coming years.'
It’s been reported that Amazon.com and Nike are weighing bids for Peloton Interactive. One analyst said he’s be surprised if Apple also wasn’t in the mix.
“With ~2.8 million paid subscriptions today and a very strong/unique competitive moat, Apple acquiring Peloton would be both an offensive and defensive acquisition in our opinion,” the analyst added. Last month, activist investor Blackwells Capital said it sent a letter to Peloton’s board suggesting the company fire CEO John Foley and explore a sale.
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