Apple doesn’t understand what makes Spotify Wrapped popular.
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Spotify user shares summing up their top tracks, top songs, top genres, and minutes spent listening? Apple Music just doesn’t have that. If you want to share close to as much information as Spotify users are sharing, you’ll need to dig through your Replay and get individual screenshots of all those sections. But that gets into another problem, which is that Apple Music Replay is presented in literally the least screenshot-friendly format possible.
I understand that these are small complaints to be making in the grand scheme of the world. But I think what they speak to is that Apple Music Replay is not optimized for the use case that has made Spotify Wrapped such a cultural phenomenon: social media sharing.Music is a massive part of our lives. It plays in my ears for significant portions of my day. It frames everything from my commute and workouts to my toothbrushing routine.
Spotify Wrapped isn’t about music — or at least not entirely. It’s about connection. It’s a way to share fundamental parts of our lives and ourselves. It’s a way to find things in common and a new way to come to know the people we love.be trying to copy Spotify here. Wrapped is a legitimately exciting and useful product. That’s likely why so many other audio brands, fromand SoundCloud to literally Pocket Casts, have taken a whack at it.
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