Radio giant iHeartMedia is getting around the challenge of podcast discovery challenge by using its own radio stations to promote its podcasts.
IHeartMedia has found a way around that. IHeart bought Stuff Media in 2018 to become one of the biggest podcast producers, with 17.5 million listeners in March, surpassed only by NPR, according to Podtrac. IHeart is also a radio powerhouse, reaching 275 million US listeners per month across more than 850 stations.
IHeart's first big indicator of success with using the radio for podcasts was when it put true crime podcast"Disgraceland" on 150 stations in March. The show's downloads soared, from 800,000 downloads a month to 2.2 million. There are natural compatibilities between radio and podcasting. A lot of NPR podcasts started as radio shows, for example.But iHeart was taking some risk in airing podcasts right on the radio. Three-fourths of its stations play music, and people tuning in to hear music might not want to sit through 30 minutes of talk.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
In streaming wars, Apple says it can coexist with NetflixFar from being a Netflix Inc killer, Apple Inc envisions its forthcoming Apple T...
Lire la suite »
USC announces five-year deal with 790 AM to broadcast football and basketball gamesThe school announced Wednesday that it has signed a five-year agreement with 790 AM.
Lire la suite »
The dream of Biafra lives on in underground Nigerian radio broadcastsThe Biafra war is long over. But the grievances that launched it never really went away.
Lire la suite »
Amazon warehouse employees accused of stealing more than $100,000 worth of Apple WatchesPolice did not specify the total number of Apple Watches stolen, but — based on the device's price range — this alleged theft could involve more than 550 pilfered devices.
Lire la suite »
Apple CEO Tim Cook talks protecting customers' private data, limiting screen timeApple CEO Tim Cook is worried – about the protection of personal data, kids’ relationships with their devices, and the amount of time consumers are spending on devices.
Lire la suite »
Probe of Former Apple Supplier of iPhone Glass Is SettledA former Apple Inc. supplier agreed to settle Securities and Exchange Commission claims that it misled investors about problems fulfilling a half-billion dollar contract to supply sapphire glass for Apple Inc. iPhones.
Lire la suite »
Man accidentally swallows Apple Airpod, finds out it still works after leaving his systemA Taiwanese man who accidentally swallowed an Apple Airpod while sleeping was surprised to find out it still worked after it passed through his system.
Lire la suite »
Planet Money on Apple PodcastsHow do you convince economists that their profession has a gender problem? You conduct a rigorous, data-driven study, of course. planetmoney
Lire la suite »
How Apple, Amazon and Microsoft Hit $1 Trillion ValuationMicrosoft, Apple, and Amazon are the first three publicly traded U.S. companies to hit $1 trillion in market value. WSJ’s Dan Gallagher explains how each company reached the milestone. Photo illustration: Laura Kammermann
Lire la suite »
How American Are You?Is 'The Star Spangled Banner' your most streamed song on Apple Music?
Lire la suite »