The move is the latest push from Apple to anchor its streaming service with live sports.
But Apple has scored several critical hits, including"Ted Lasso," a comedy about a goofy American soccer coach in England who was previously a college football coach in the U.S.
"We're going to take all of the things that Apple is really good at — experiences, style, the approach we take to making great products — to this," said Eddy Cue, Apple senior vice president of services, at Tuesday's event. Live sports are so popular that streaming services are bidding up the price for content that's traditionally been the domain of pay TV. For example, AmazonGary Stevenson, deputy commissioner of MLS, said the the league is taking advantage of the"greatest transition in the way sports media would be distributed since the advent of cable television," referring to the rise of cord-cutting and proliferation of streaming services.
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