Apple Card's reported August launch means it overcame concerns about the technology Goldman Sachs developed for the card in May:
Consumers will be able to sign up for the card through the iPhone's Wallet app and receive a physical companion card. The card will
personal finance management features, cash back — including greater rewards for Apple Pay transactions — and a no-fee structure.release and suggest that the card's overcome Apple's concerns about its technology. Apple was reportedly concerned about the technology Goldman Sachs developed for the card in May. The issues centered on some of the card's mechanics and led Apple to request changes to the technology, but if Apple Card launches in August then those problems likely didn't slow its introduction down by much, if at all.positive feedback in its beta test — it should be noted that this feedback comes from Apple and Goldman Sachs employees — which bodes well for its public launch.
Early problems that impact Apple Card's functionality could hurt its adoption both in the short and long term. In an on-site survey of Business Insider readers fielded by Business Insider Intelligence, 85% of respondents with an iPhone said they were at least"somewhat" in applying for Apple Card, suggesting strong consumer interest.
, this could give the payment method the boost it needs. But if Apple Card experiences issues after launch, this opportunity will quickly fade, forcing Apple to find other ways to build Apple Pay's popularity in the US.pass to Business Insider Intelligence and gain immediate access to the Payments & Commerce Briefing, plus more than 250 other expertly researched reports.
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