The Morning Show, which revoles around a MeToo television morning show scandal, is a new big-budget original drama on Apple TV+ starring Reese Witherspoon and Jennifer Aniston.
... [+]New York premiere had the familiar trappings of a Hollywood affair: stars Jennifer Aniston and Reese Witherspoon walking a carpet that stretched the length of Lincoln Center Plaza as photographers captured their arrival and onlookers gawked.
“We knew right away this was the one,” Erlicht said, according to a recording of the presentation obtained by“It was everything we were hoping to do. … It was a show loaded with layers and subtext, it was about something real, and honestly, it didn’t hurt that it was exec-produced and stars Reese Witherspoon and Jennifer Aniston.”
Apple, like Amazon, is positioning its streaming service as a perquisite that supports its main business. The iPhone-maker is offering one year’s free access with the purchase of a new device . Apple has been working toward this moment for the last two years, starting with the recruitment of Erlicht and Van Amburg, who as presidents of Sony Pictures Television had developed a roster of acclaimed shows includingin which entrepreneurs pitch their ideas to celebrity investors Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk, took a critical drubbing as “both boring and self-indulgent.
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