Social media analysis reveals a big spike in engagement on anti-vaxxer pages and accounts in the coronavirus pandemic.
The post performed better than previous ones. It was shared more than 1,500 times on Facebook and had hundreds of comments tagging other users.
A BuzzFeed News analysis of 36 of Australia's biggest and most prominent anti-vaxxer Facebook pages and Instagram accounts, using social media analytics tool CrowdTangle, revealed that anti-vaxxers have increased their posting frequency, follower count and monthly engagements since February this year.
Twelve major anti-vaccination Facebook pages tracked by BuzzFeed News have almost doubled their monthly engagement from 117,000 in February to 212,000 in April, and 294,000 in May thus far. These groups have collectively added more than 18,000 followers in this time.The monthly number of engagements of 12 Australian anti-vaccine Facebook accounts in the last six months.
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