Anna Wintour Gets Personal In Video Fundraiser for American Fashion Industry

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Anna Wintour Gets Personal In Video Fundraiser for American Fashion Industry
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Anna Wintour spoke about about her family life before asking that viewers financially support the American fashion ecosystem:

Author:Whitney BauckPublish date:Apr 6, 2020Anna Wintour isn't exactly known for sharing personal details about her life, but that's just what she did in the introductory video she made for A Common Thread, a new fundraising initiative presented by the CFDA and Vogue.

In her video introducing the series, Wintour shared that her son, a doctor, is currently "quite ill" and self-quarantining away from his wife and two daughters. While the personal anecdote helped humanize the woman behind the dark glasses, it also helped frame the request for aid to the fashion industry in a sensitive light.

CFDA chairman Tom Ford also created a video introducing the fundraising effort, and designers like Wes Gordon and Alejandra Alonso Rojas made videos sharing their own experiences.

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