Anime broadens its reach — at conventions, at theaters, and streaming at home

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Anime broadens its reach — at conventions, at theaters, and streaming at home
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The manga artist Hajime Isayama says when he was growing up in Japan, anime wasn't considered cool. Now, he says, he has a 'global audience' in mind.

— the Japanese slang word that roughly means geek, nerd, or someone who is detrimentally obsessed with pop culture.

"I definitely started to think about the global audience as soon as the anime became available globally and more audiences started to be aware of," said Isayama."And that's around the time when I also started to get into TV shows likeThe creator has also cited American entertainment likeas inspirations for his work. In Europe and the U.S., there are more comic artists emulating manga styles.

People who grew up with anime are now watching it with their kids. Macy's 2022 Thanksgiving Day parade featured aasking for recommendations. Ariana Grande has a

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