The Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.
The Ultimate Fighting Championship and Anheuser-Busch are back in business, as they announced a new marketing partnership.
The sponsorship deal is"well into the nine figures" and the largest in the mixed martial arts promotion's history, a source familiar with the deal told CNBC Tuesday. Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyagainst Anheuser-Busch InBev's Bud Light that began this spring when the brand partnered with transgender influencer Dylan Mulvaney. The backlash put a dent in sales for the beer in the weeks that followed.
Anheuser-Busch's relationship with UFC dates back to 2008. In 2017, the mixed martial arts company took on the fast-growing Modelo Especial as its official beer sponsor.
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