The Hollywood actress and humanitarian has founded Atelier Jolie, an initiative with social justice and sustainability credentials
is the latest celebrity to launch her own brand. This week, the actress and humanitarian announced that she would be heading up Atelier Jolie, a fashion-focussed initiative with a difference.
The company aims to democratise the fashion industry, allowing consumers to partner with a network of tailors, pattern makers and artisans around the globe, to create their own unique designs. The brand will also work closely with refugees and give support to other under-appreciated groups. Consumers will have the opportunity to breathe life into what may otherwise have been thrown away, and create "quality heirloom garments with personal meaning"."I’m starting something new today — a collective where everyone can create," the actress said on Instagram under a photograph of the brand's logo. "Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world.
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