Both the Bronson and LaFrance campaigns are trying to lure the roughly 28% of Anchorage voters who voted for one of the other eight candidates in the April regular election.
Mayoral runoff campaign signs for Suzanne LaFrance and Dave Bronson attempt to encourage motorists to vote for them where Northern Lights Boulevard meets Muldoon Road on Monday, May 6, 2024.
“There’s tactics within the tactics,” said Joelle Hall, president of the Alaska AFL-CIO, and treasurer of the Putting Alaskans First Committee, an independent expenditure group that has spent heavily this cycle on getting LaFrance elected.regular election, Bronson received 35.6% of the vote, and LaFrance took 36.2%.
their voting patterns. What pushed him over the edge, however, was boosting turnout among residents of Eagle River, who tend to be the most consistently conservative voters in the municipality. Enough of them turned out that support for Bronson overtook the slight lead Dunbar had from his performance in other districts within the municipality.
The other content shift in ads and messaging to constituents is giving up on persuasion and focusing on getting out the vote. As campaigns have gotten closer to the May 14 deadline to return runoff ballots, candidates have spent fewer resources trying to convince people why they are the right choice to lead the city, and more energy needling them to hurry up and get their ballots in the mail.
“Every morning when I drive in there are people on the Eagle River bridge waving signs,” she noted. “There is some ground game out here that you wouldn’t see” in Anchorage, she said.
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