Analysis: Who attracted the most attention in the political world in 2022
An example of how the election period boosted candidates can be seen in losing Arizona gubernatorial candidate Kari Lake. She attracted little search interest until she won the primary in August and then again when she lost in November.
Some of the year’s most important political names attracted attention only briefly. Cassidy Hutchinson, the aide to Trump’s chief of staff who provided crucial testimony to the House select committee investigating the, 2021, attack, was not a focus of much attention until that testimony itself. At that point, the attention surged.
Now compare the attention granted Hutchinson in search — a reflection of general interest — with mentions of her on cable news. There, attention on Hutchinson was much more sustained. In fact, the cable news chart is a lot more intermingled than the search one. The purple-to-orange spectrum at the top is a jumble at the bottom, a reflection of the broader array of subjects included in cable news coverage.I’ll interject at this point to offer this interactive version of the data above. The orientation of the graphs is from left to right mostly because of display limitations. Here, it’s top to bottom, with more interest at top.
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