The Winter Olympics opening ceremony is just a few hours away and, while global sporting events of recent years have rarely thrown up so much political controversy, the games are also fascinating f…
The Winter Olympics opening ceremony is just a few hours away and, while global sporting events of recent years have rarely thrown up so much political controversy, the games are also fascinating for what they say aboutExcluding Russia, Discovery holds European rights to every moment of the two-week games throughout the continent, around 50 territories.
The patchwork of Discovery-owned rights to the Winter Olympics demonstrates the scale and complexity of its operation. Scandinavian viewers can watch via free-to-air and various other free-to-air broadcasting partnerships have been struck around the continent, as Discovery sub-licenses these rights under its Olympics and business model.
As the combined company looks to continue the rollout of HBO Max, which is in 43 countries with another 15 coming online soon, it is widely expected that it will be bundled with Discovery+. HBO Max ended last year with 73.8 million global subscribers when combined with HBO, which is ahead of the company’s initial guidance. Discovery reported 20 million paid streaming subscribers as of last November, but that tally includes niche services focused on cooking and golf, among other subjects.
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