That iconic little pink-and-green-tube has quite the backstory:
Author:Amber KatzPublish date:Aug 14, 2018In this series, we will take a look at the historical evolution of how iconic beauty products came into existence and grew so popular that they became cultural touchstones in their own right.
Mabel did her best with what was available: She used Vaseline on her lashes and brows to enhance them for a sultry stare. Her brother had the idea to amp up the effect by adding carbon dust to the Vaseline, which darkened her lashes and brows more dramatically. The product worked, and in 1915, Mabel scored her suitor and Thomas founded what would become the global industry giant, Maybelline .
A cosmetic gateway drug for many who grew up in the '80s and '90s, Maybelline Great Lash Mascara is perhaps one of the most easily-recognizable beauty products in history. Its now-iconic neon color scheme was no doubt partly what got it noticed when it debuted, but it was what's inside the tube that proved to be a real game-changer in the marketplace in the early 1970s.
The mascara's easily-identifiable packaging was inspired by then up-and-coming designer Lilly Pulitzer. "At the time, makeup trends were all about color," says Whang. "[The color scheme was] in line with that and the décor and fashion themes of the time. It is so recognizable, and of course remains to this day."
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