Two-thirds of freelancers on Fiverr say they’re servicing the NFT industry. But is it sustainable?
Tavis had the life he always dreamed of. The 26-year-old was traveling the world and performing on the streets and in bars in more than 20 countries—each coin dropped in his guitar case helping pay his way to the next country for five years. Then the pandemic hit, bars shut down, and Tavis’ income dried up. A friend recommended he join Fiverr, a freelance gig economy website where people are paid for a variety of digital services usually offered by contractors.
He worried about competition at first, because Fiverr filters gig workers based on the number of jobs completed and reviews on their work, and he had no experience designing NFTs. It wasn’t an issue. “I have [music] gigs on Fiverr with more than 100 five-star reviews, but with this [NFT] gig with no reviews I was getting more attention,” he says. In January 2022, when he first sold NFT services on Fiverr, he made more than $10,000.
The number of people listing NFT-related services on Fiverr rose 278 percent from the third to the fourth quarter of 2021; at the same time, the amount those freelancers earned for their NFT services rose 374 percent. The freelance community is in the throes of the NFT bubble, pivoting away from other gig work toward making NFT art all day long—or finding people to do it for them.
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