Black Friday is the biggest shopping day of the year in the United States and this year the deal day comes against the backdrop of record inflation.
Shoppers are already out and millions are expected to descend on stores in search of deals.
The American Dream mall in East Rutherford, New Jersey, was calm before the shopping frenzy Friday morning. Doors opened to eager shoppers at 7 a.m. but the mall may not see as many deal seekers as in previous years. Black Friday has evolved over the last decade or so with not as many long lines in front of stores on Thanksgiving, with some major retailers like Target and Walmart closed altogether.
"What we're seeing is a Black November you know where the sales start very early because we have so much inventory," retail business expert Kim Sovell said.
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