In this issue of Amplify, editor Alisha Sawhney discusses how TikTok freed her from the tyranny of online perfection
This is the weekly Amplify newsletter, where you can be inspired and challenged by the voices, opinions and insights of women at The Globe and Mail.Okay, I’ll admit it. I used to roll my eyes at TikTok. But, like the aging millennial that I am, I finally broke down and joined the other one billion monthly active users on the highly addictive social media app. Of course, I told myself, I was only downloading it to lurk around the edges of youth culture.
“It’s a lot more divorced from our lived experience because the content is mostly from people you don’t know in real life,” Vox senior correspondent Rebecca Jennings told me recently over the phone. We are, by default, exposed to videos on TikTok that feature niche or subculture trends, day-in-the-life recaps, restaurant tours and dance challenges from people who are more or less anonymous to us. “It’s not mind-numbing, it’s mind-opening,” she says.
there’s an ethos of imperfection. Unlike other platforms, such as Instagram – which today feels like a relentless feed of prompts for online shopping – TikTok embraces montage-style videography that strings imperfect moments together, making for more meaningful and shareable content, all in a 9:16 frame.
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