Record food prices and shortages of turkey and cranberries are prompting more Americans to make dinner reservations instead of home-cooked meals.
The trend is good news for restaurants, which are eager to recoup lost revenue from the pandemic. And it could reshape the traditional "home for the holidays" ideal, as convenience and value trump tradition and family recipes.
More people are ordering catering and takeout food for their holiday tables — everything from pies and side dishes to entire feasts.says Brendan Sweeney, CEO of Popmenu, a tech company that handles online orders for restaurants. He's tracking mom-and-pops with as much as $65,000 in advance food orders.For the first time in decades, it's more economical to dine out on Thanksgiving Day than to shop for, cook and clean up after the traditional meal, a Wells Fargofrom home increased 5.
Factoring in your time and effort, "you could spend about the same on a dish at a restaurant as you would preparing it at home," Wells Fargo found. "There's a lot of value in eating out at the moment," Brad Rubin, one of the report's authors, tells Axios. "So where Americans usually look at eating out as a luxury around the holidays, it's really more of a value this year.
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