American pay-television is in decline

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American pay-television is in decline
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This will have far-reaching consequences for the industry

decade one American industry has lost 5% of its customers, suffered a 20% drop in consumption, but still managed to increase sales by 30%. Pay-, for that is the miraculous sector in question, achieved this by charging customers 50% more for the same old services. Until recently it remained a lucrative formula for most owners of distribution networks, like cable companies, and the media firms that supply them with programmes.

Now this cushy business is showing unprecedented signs of strain. In the first quarter of this year American satellite, cable and telecommunications companies lost 1.4mpackages costing as much as $100 a month.Money for something MoffettNathanson, a research firm, estimates that the drop was less severe—about 860,000 households—when counting “skinnier” pay-services sold over the internet. These include things like Hulu Live, backed by Disney and Comcast, and were introduced below cost. These boosted the overall number of pay-The first hints of losing customers to Netflix a few years ago drove a wave of consolidation, including’s purchase of Time Warner and Disney’s acquisition of much of Fox.

About 96m households still have a cord in place . That is 5m fewer than in 2011, despite the fact that the total number of American households has grown by 10m this decade. “There’s every reason to believe that things will only get worse,” observes Craig Moffett of MoffettNathanson.and Dish Network, lost 1.7m of their 30m combined customers in the past two quarters.

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