The results for the AIAawards are in! Here are your votes for the most influential people on social media!
They are your workout partners, stylists and friends. Influencers have been around for more than a decade, but now we often follow their advice ahead of celebrities. Their relatability and transparency draw us closer to them
"This is the new entertainment," says LaToya Shambo, founder of influencer marketing agency Black Girl Digital."TV is still there, but the phone is closer." "You follow people who are either these larger-than-life, ‘wow, that’s aspirational’ types or the people that you feel like they’re right there next to you going through the same stuff at the same time," says, 27, who aims to be the latter. "I don’t want people to ever feel like I’m better than them."
More than 3 million of you voted for your favorite social media personalities in beauty, fashion, lifestyle and fitness categories for USA TODAY's
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