The mega-exhibitor will license its brand and other IP to local partner Saudi Entertainment Ventures.
AMC Theatres Adds Former Sundance Chief Keri Putnam, Tech Exec Dee Clark to Board as It Faces Critical 2023
The current 13 AMC Cinemas locations and future locations will continue to retain the AMC name, but will be run by Saudi Cinema Company as part of the licensing agreement. AMC launched in Saudi Arabia, first in Riyadh, after the Saudi government lifted a 35-year ban on cinemas. “When the joint venture was created, it had two goals. First, to bring moviegoing to the Saudi people. Second, and equally important, to train a theater management and corporate team such that at some point in the future, the enterprise could be run locally within the Kingdom,” AMC chairman and CEO Adam Aron said in a statement. “After more than five years since our first trip to Saudi Arabia and nearly five years since we opened our first theater there, that point in the future is now.
The exhibition giant is battling a high debt load following disruption to its sector from the pandemic crisis and its impact on the local multiplex.
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