In the battle of the bomb vs. the bombshell… why not both?
With two weeks to go until the big day, AMC Theatres, the world’s largest cinema chain, is reporting that more than 20,000 AMC Stubs members have purchased tickets to see “Barbie” and “Oppenheimer” on the same day.
“That more than 20,000 moviegoers have already made plans and purchased tickets to see Barbie and Oppenheimer on the same day is a great sign that the growing online conversation around seeing both of these incredible films is turning into ticket sales,” says Elizabeth Frank, executive VP of worldwide programming and chief content officer at AMC Theatres. “Just as exciting, with 10 days to go until these movies open, this may only be the beginning.
On paper, it may not seem like these films are catering to similar audiences. “Oppenheimer,” starring Cillian Murphy, Robert Downey Jr. and Emily Blunt, is a dark and gritty three-hour-long story about the American theoretical physicist who led the efforts to build the weapons of mass destruction that ended World War II.
But the clash of the blockbuster-hopefuls, which hail from two beloved filmmakers and happen to be scheduled on the same day, has become a full-fledged phenomenon known as “Barbenheimer.” The seemingly stark contrast between the $100 million-budgeted films has inspired countless memes, fan art and apparel.
According to early tracking, “Barbie” is expected to outpace “Oppenheimer” in terms of inaugural ticket sales. But there’s a chance that Tom Cruise’s big-budget sequel “Mission: Impossible — Dead Reckoning Part One,” which opens a week prior on July 12, could end up again in the top spot on domestic box office charts over the weekend.
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