AMC movie theaters will play NBC broadcasts of some Paris Olympics events, marking AMC's latest foray into alternate content, where it recently saw success with Taylor Swift and Beyonce.
A number of AMC’s movie theaters will play
Universal, holder of the U.S. media rights to the upcoming Olympics, and AMC Entertainment CEO Adam Aron both announced the news on Wednesday. It comes after AMC’s chief executive has talked about looking to alternate content as a way to sell more tickets and to fill more movie theaters in recent earnings calls.
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