Amazon will no longer dictate how sellers price their products

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Amazon will no longer dictate how sellers price their products
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Amazon says it will no longer prohibit its third-party sellers from listing their products on other sites for less than they do on Amazon's US site

The e-commerce company will no longer prohibit its third-party sellers from listing their products on other sites for less than they do on Amazon's US site.The change comes amid concern that the stipulation, called price parity, could be in violation of US antitrust law. Amazon confirmed the policy change, which took effect Monday, but would not comment on it.

"Relatedly, Amazon's price parity provisions may work to block the emergence of more efficient online marketplaces that might offer consumers lower prices on their favorite goods."In a statement to CNN Business, Blumenthal said he welcomed Amazon's decision, but that he is"deeply troubled that federal regulators responsible for cracking down on anti-competitive practices seem asleep at the wheel, at great cost to American innovation and consumers.

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