Amazon Web Services could cut prices and change its market strategy as it tries to fend off Microsoft in the cloud wars, analysts predict
Amazon Web Services still leads the cloud computing market by a lot, but analysts expect Microsoft is catching up. Gartner's, released in July, showed Amazon's 2018 market share was more than three times the size of Microsoft's – about 47.8% to 15.5% respectively.
AWS has already acknowledged one big investment to court larger companies. Amazon Chief Financial Officer Brian Olsavsky on the company's most recent quarterly earnings call"We are investing a lot more this year in salesforce and marketing personnel mainly to handle a wider group of customers, an increasingly wide group of products — we continue to add thousands of products and features a year — and we continue to expand geographically," Olsavsky said of AWS in late October.
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