Amazon.com Inc on Sunday announced an expected sale for its loyalty-club shoppers, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and appeal to cost-conscious buyers facing economic turbulence.
The Amazon logo is seen at the company's logistics centre in Boves, France, October 6, 2021 REUTERS/Pascal Rossignolon Sunday announced an expected sale for its loyalty-club shoppers, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and appeal to cost-conscious buyers facing economic turbulence.
The "Prime Early Access Sale" will start Oct. 11 at midnight Pacific Daylight Time for 48 hours in 15 countries, Amazon said. Vice president Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the "macroeconomic environment" customers faced."There's a desire to save and make the dollar stretch further," he said in an interview.
Ghani declined to offer revenue forecasts for how the event would compare to Black Friday and Cyber Monday sales this fall or to July's Prime Day.Register now for FREE unlimited access to Reuters.comOur Standards:
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