Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform.
NEW YORK — The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users
Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed, according to Watchful Technologies, an Israeli-based artificial-intelligence firm that analyzes apps and has tracked the feature. In its current form, the experimental TikTok-like feed mostly shows photos, said Daniel Buchuk, a researcher with Watchful Technologies. But if the feature is rolled out, Buchuk suspects the feed will be video-heavy as Amazon sellers create content to make it more engaging for customers.
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