RBC Capital Markets sees Amazon shares climbing nearly 50% in the coming year, citing the roll out of the company's 'Prime One-Day Shipping initiative' in the U.S.
RBC Capital Markets sees Amazon's one day shipping program as driving both increased subscriptions to Amazon Prime and more spending per household that uses Prime.
"We believe AMZN may well generate accelerating revenue & unit growth for some time as One-Day goes nationwide & worldwide," RBC analyst Mark Mahaney said in a note to investors on Sunday. Mahaney sees Amazon's one day shipping program as driving both increased subscriptions to Amazon Prime and more spending per household that uses Prime. That would generate between a 7% to 15% increase in Amazon's total revenue, according to RBC.
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