The federal government has sued Amazon for allegedly using its monopoly power to stamp out rivals. Now, some small businesses that sell on the marketplace reveal what it's like to depend on Amazon.
Amazon faces a landmark federal lawsuit that accuses it of squeezing independent sellers like this Michigan company, Top Shelf Brands, which used to sell hair and beauty products on the platform. In 2022, the company stopped operating and filed for bankruptcy.Amazon faces a landmark federal lawsuit that accuses it of squeezing independent sellers like this Michigan company, Top Shelf Brands, which used to sell hair and beauty products on the platform.
He was hooked. He started selling more hair and beauty products on Amazon. Soon that part-time hustle became his full-time business, Top Shelf Brands. Within a couple of years, Mrdeza had more than 40 employees, ran four warehouses and was bringing in $10 million in revenue, he says.None of it lasted. Today, Top Shelf Brands is bankrupt, its employees laid off and its warehouses shuttered. It's one of an untold number of third-party Amazon merchants that cashed in and then lost it all.
This happened to Mrdeza with many of his beauty products. It also happened to seller Nicholas Parks, who's based in Alabama and has an Amazon shop called SnobFoods. It has pantry items like hot sauce, barbecue sauce and mixed spices. Lindsay Windham, who co-founded the high-end leather accessory brand Distil Union and has a shop on Amazon, says her listings were shuttered twice on the site. One time, her bestselling item was pulled during the busy holiday season and it took nearly a month to get it relisted. She says that involved a ton of emails and calls to customer support."The default shouldn't be to shut a product off," Windham says."It should be to look into the issues.
When Mrdeza, the Michigan barber, couldn't keep up with competition from Amazon for his beauty product business, he pivoted. He had employees to pay and warehouses to fill. He also liked selling stuff. So he started hawking sporting goods and toys — also on Amazon.
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