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Prelude to the Best Sommelier of Canada Contest | SaltWireNEW YORK - Generative AI will be Amazon's secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly.
"When have to think about budget decisions, they're going to choose that have large volume and perform better. I think both of those are real advantages in our advertising area right now," Jassy said. The main benefit of generative AI will be its"ability to show dozens, if not thousands, of variations of your ad personalized to the user," said Swiftly Chief Revenue Officer Andy Friedland, a former ad executive at Amazon. Swiftly is a retail technology platform.
Other companies including Ascendly Marketing are using generative AI imaging tools that combine pictures of public figures with products. In a recent AI-generated campaign, deceased singer Elvis Presley is holding products from Ascendly's client, Fast Passports and Visas. The AI-image generator could encourage hesitant shoppers to open their wallets if targeted products are more relevant, Friedland said.
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