The store offers a tech-centric approach to shopping.
, Amazon confirmed the Amazon Style name and announced the location of its “first-ever physical apparel store” with a particular focus on minimizing the hassle of trying on clothing.
Amazon Style is equipped with technology designed to enhance the store’s shopping experience and eliminate extra steps. Each article of clothing inside the store features a QR code that customers can scan to curate a list of clothing they would like to try on in a fitting room or send straight to pick up for purchase — eliminating the need to carry a bunch of items.
If you visit the store, employees will gather the clothes for the fitting room and notify you when your clothes are ready to try on. Each fitting room is also equipped with a touchscreen monitor that will let customers ask for more items to try on and / or rate their chosen items as they go. At checkout, customers can use their Amazon account to pay the bill.
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