As tech giants face growing scrutiny over their market power, Amazon has quietly removed some of the most aggressive promotional spots for so-called private label products on its website.
last month. Amazon's practice of exclusively promoting its own private label products on the most prominent parts of its site has drawn the ire of many sellers and brands for being unfair and abusive.
In an email statement to CNBC, Amazon's representative said the spots were part of a broader experiment and that the company constantly tests different types of product placements throughout the year. "When [proprietary data is] leveraged to promote their private label products, I can see how it would be perceived as unfair and even maybe predatory," Leigh said.
In an extensive report about Amazon's private label business, research firm Marketplace Pulse concluded that only a handful of products, like batteries, have been successful, while the rest have mostly failed.
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Amazon has quietly removed promotional spots that gave special treatment to its own productsAmazon has quietly removed some of its most aggressive promotions for private label products, following increased regulatory scrutiny of tech giants in recent months.
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