Consumers have spent $7.2 billion collectively online during the first day of Amazon's Prime Day sales event. Adobe projected online spending over the two days will reach $14 billion.
Consumers collectively spent $7.2 billion online during the first day of Amazon's two-day shopping bonanza. That figure is up 11.7% year over year. It also marked the biggest e-commerce day so far this year, underscoring the significant impact Prime Day has on online retail sales. Tuesday also marked the biggest mobile shopping day so far this year, accounting for $3.5 billion in online spending across retailers, according to Adobe data.
Spending on electronics was up 33%, video game spending was up 134% and small kitchen appliance spending jumped up 82%. Adobe had previously projected that spending online throughout the two-day sales event would grow 10.5% annually to a record $14 billion. E-commerce has already had a strong year, with consumers spending more than $502 billion online in the first six months of the year.
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