Amazon didn't reveal the exact date of the two-day event, but it announced in its first quarter earnings report that the shopping bonanza will take place in more than 20 countries.
However, Amazon did not reveal the exact date of the two-day event. Typically, the event had been held in the middle to end of July every year since 2015, aside from the last two years.
If the company sticks to this timeline, the event should kick off sometime between the second and third week of the month. Either way, the holiday is always a key driver of sales for the e-commerce behemoth and its third-party sellers. The shopping holiday is another way to entice consumers to sign up for the membership service, which offers benefits that include free and fast shipping, Prime Video and Amazon Music.
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