Amazon planning conversational AI chatbot for website search

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Amazon planning conversational AI chatbot for website search
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Amazon is planning on 'reimagining Amazon Search' with AI to answer product questions, perform comparisons and make recommendations

Amazon Web Services recently released the Amazon Bedrock service that offers users access to AI models used to develop chatbots and image-generation services.

In a late April investor call discussing the company’s first-quarter earnings, Amazon CEO Andy Jassy said that while there is much forward-looking discussion about investments in AI and machine learning, Amazon has "a pretty substantial investment in machine learning for 25-plus years in Amazon. It’s deeply ingrained in virtually everything we do."to its fulfillment centers, delivery drones and the Amazon Web Services cloud business.

"I think if you look at what’s happened over the last nine months or so is that these large language models and generative AI capabilities, they’ve been around for a while, but frankly, the models were not that compelling before about six, nine months ago," Jassy said.

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