Amazon launches storefront for the Coachella festival

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Amazon launches storefront for the Coachella festival
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Amazon to operate storefront at Coachella festival

Amazon.com Inc.'s AMZN, -1.76% Coachella storefront is open for business, selling "festival must-haves" like feather-shaped earrings and Pedialyte. Selected items have been approved for delivery to an Amazon Locker inside the festival gates. Singer and actress Vanessa Hudgens has also partnered for item suggestions. This is the first time Amazon Lockers will be at the event. Other items for sale include sunblock, portable fans and disposable cameras.

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