Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target

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Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target
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Most Amazon Saver items will be priced under $5.

expanded Prime member savings both in-store and online, the launch of a new private label brand, Amazon Saver, and enhancements to the online user experience. Most Amazon Saver items will be priced under $5, and Prime members will get an additional 10% off these products.

Hitha Herzog, retail expert and chief research officer of H Squared Research, told "Good Morning America" that as a parent company, "Amazon has several different brands and grocery silos within the grocery umbrella -- and with Amazon Saver, we are talking just basics."

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