Amazon's content strategy has been centered around boosting subscriptions to Amazon Prime, the company's subscription program, which is an increasingly vital part of its business.
Amazon is launching Crucible, its first big-budget game since Amazon Game Studios was created in 2012.But Amazon has showed only tepid commitment to the gaming space.has ramped up its expansion into the games industry with Wednesday's release of Crucible.Activision Blizzard
's Overwatch, Epic Games' Fortnite and Riot Games' League of Legends -- is Amazon's first big-budget game since Amazon Game Studios, the company's gaming branch, was created in 2012. With Crucible, Amazon Game Studios has finally deviated away from the tablet-based games it produced for years to deliver one of the PC titles initially announced in 2016.
Gaming is not a cornerstone of Amazon's business. Live-streaming platform Twitch, which Amazon acquired in 2014 for $970 million, is the company's only big foothold in the gaming space. But Wedbush analyst Michael Pachter speculates that the company is looking to enter games distribution "in the same way that they got into books and music." Crucible could be an early step towards achieving that goal.
"If they go further into games, it makes sense that they will offer a streaming service, and they probably want 'exclusive' games for that service," he wrote to CNBC.Amazon's content strategy has been historically been geared toward boosting subscriptions to Amazon Prime, the company's subscription program. Prime customers tend to be more loyal to the company and spend more money: According to Jan.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Amazon Prime Takes U.S. Rights to Documentary ‘Cuba: The Revolution and the World’Amazon Prime has picked up U.S. rights to two-part documentary “Cuba: The Revolution and the World,” produced by the U.K.’s Brook Lapping and France’s Temps Noir. The U.S. deal is one of a swathe o…
Lire la suite »
Hear Amazon in Talks With Penney’sA Penney’s deal would accelerate Amazon’s apparel and retail strategies.
Lire la suite »
Gina Brillon Amazon Comedy Special Gets Premiere Date, TrailerEXCLUSIVE: Amazon has set Friday, June 5 for the premiere of Gina Brillon: The Floor Is Lava one-hour comedy special, and unveiled a first-look trailer. In her third stand-up special, Brillon pulls…
Lire la suite »
FedEx, Microsoft are teaming up to deliver packages, widening gap with AmazonThe two companies also announced their first service, called FedEx Surround, which FedEx said will 'enhance visibility' into supply chains.
Lire la suite »
Amazon Lands Norma Percy’s BBC/Arte Documentary ‘Cuba: The Revolution And The World’Amazon Prime has taken the U.S. rights to BAFTA-winning filmmaker Norma Percy’s two-part BBC and Arte documentary on the history of Cuba. Cuba: The Revolution And The World tells the story of…
Lire la suite »
Can Amazon Save Luxury Fashion?Amazon, currently valued at over $1 trillion, is a one-stop shop for just about everything. As retail plummets and the pandemic rages on, will the online megastore crack high fashion’s resistance? MatthewSchneier writes
Lire la suite »