Amazon unveiled the latest model of its popular Kindle e-reader, the first version of the device with a front light that costs less than $100.
An Amazon logo at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite personal devices in Santa Monica.
The new Kindle, priced at $89.99, is one-third of an inch thick and weighs 6 ounces, making it easy to use with one hand, Amazon said. But the company is betting that customers will be drawn to its adjustable front light, which has proved to be a popular feature for readers who like using the device in a variety of environments.
Amazon is offering customers who buy the new Kindle a free three-month trial of Kindle Unlimited, the company's subscription service that allows readers to access a wide range of books by authors like Margaret Atwood, J.K. Rowling and J.R.R. Tolkien.and was billed as a"Netflix for e-books." The service costs $9.99 a month.
The updated Kindle joins a new version of their Kindle Paperwhite, which features an enhanced screen. Unlike the regular Kindle, the Paperwhite is waterproof. It also contains more storage than its cheaper counterpart. The new Paperwhite starts at $129.99.
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