The company claimed the cost increase was to 'help keep prices low,' on the groceries themselves.
The forthcoming tiered fee schedule will charge $9.95 for two-hour delivery of orders less than $50, $6.95 for orders between $50 and $100, and $3.95 for orders from $100 to $150. After $150, delivery will remain free. Customers in some areas will be able to get a discount on the delivery charge by opting for a longer, six-hour delivery window instead of the standard two.
“This service fee will help keep prices low in our online and physical grocery stores as we better cover grocery delivery costs and continue to enable offering a consistent, fast, and high-quality delivery experience,” the company wrote in its email to customers, and an Amazon spokesperson reiterated in a statement emailed to Gizmodo.
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